{"id":24,"date":"2023-01-08T13:20:28","date_gmt":"2023-01-08T13:20:28","guid":{"rendered":"http:\/\/www.randrwebsites.co.za\/?page_id=24"},"modified":"2025-02-02T15:32:00","modified_gmt":"2025-02-02T15:32:00","slug":"bookings","status":"publish","type":"page","link":"https:\/\/www.randrwebsites.co.za\/?page_id=24","title":{"rendered":"What is PPC and Google Ads?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24\" class=\"elementor elementor-24\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a778ac1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a778ac1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-552508d\" data-id=\"552508d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f13c997 elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"f13c997\" data-element_type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con ekit_menu_responsive_tablet\" data-hamburger-icon=\"\" data-hamburger-icon-type=\"icon\" data-responsive-breakpoint=\"1024\">            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\">\n                                    <span class=\"elementskit-menu-hamburger-icon\"><\/span><span class=\"elementskit-menu-hamburger-icon\"><\/span><span class=\"elementskit-menu-hamburger-icon\"><\/span>\n                            <\/button>\n            <div id=\"ekit-megamenu-menu\" class=\"elementskit-menu-container elementskit-menu-offcanvas-elements elementskit-navbar-nav-default elementskit_line_arrow ekit-nav-menu-one-page-no ekit-nav-dropdown-hover\"><ul id=\"menu-menu\" class=\"elementskit-navbar-nav elementskit-menu-po-left submenu-click-on-icon\"><li id=\"menu-item-1139\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1139 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.randrwebsites.co.za\/\" class=\"ekit-menu-nav-link\">Home<\/a><\/li>\n<li id=\"menu-item-1140\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1140 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.randrwebsites.co.za\/?page_id=19\" class=\"ekit-menu-nav-link\">Our Services<\/a><\/li>\n<li id=\"menu-item-1142\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1142 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.randrwebsites.co.za\/?page_id=155\" class=\"ekit-menu-nav-link\">IT Support<\/a><\/li>\n<li id=\"menu-item-1141\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1141 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.randrwebsites.co.za\/?page_id=211\" class=\"ekit-menu-nav-link\">Contact<\/a><\/li>\n<\/ul>\n\t\t\t\t<div class=\"elementskit-nav-identity-panel\">\n\t\t\t\t\t<div class=\"elementskit-site-title\">\n\t\t\t\t\t\t<a class=\"elementskit-nav-logo\" href=\"https:\/\/www.randrwebsites.co.za\" target=\"_self\" rel=\"\">\n                            <img decoding=\"async\" src=\"\" title=\"Untitled\" alt=\"\" \/>\n\t\t\t\t\t\t<\/a> \n\t\t\t\t\t<\/div>\n\t\t\t\t\t<button class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af39d19 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af39d19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-371c1ae\" data-id=\"371c1ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-376e1dd elementor-widget elementor-widget-image\" data-id=\"376e1dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.randrwebsites.co.za\/wp-content\/uploads\/2025\/01\/Paid-ads.png\" class=\"attachment-large size-large wp-image-509\" alt=\"\" srcset=\"https:\/\/www.randrwebsites.co.za\/wp-content\/uploads\/2025\/01\/Paid-ads.png 1000w, https:\/\/www.randrwebsites.co.za\/wp-content\/uploads\/2025\/01\/Paid-ads-300x300.png 300w, https:\/\/www.randrwebsites.co.za\/wp-content\/uploads\/2025\/01\/Paid-ads-150x150.png 150w, https:\/\/www.randrwebsites.co.za\/wp-content\/uploads\/2025\/01\/Paid-ads-768x768.png 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43db9cd\" data-id=\"43db9cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5ef7a5 elementor-widget elementor-widget-heading\" data-id=\"c5ef7a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is PPC and Google Ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4069350 elementor-widget elementor-widget-heading\" data-id=\"4069350\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Google Ads is an online advertising platform where businesses can display ads on Google search results and other Google-affiliated sites. It operates on a Pay-Per-Click (PPC) model, meaning that advertisers only pay when someone clicks on their ad. This allows businesses to target potential customers who are actively searching for products or services similar to theirs.<br>\n\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3a401 elementor-widget elementor-widget-heading\" data-id=\"0a3a401\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">By using Google Ads and PPC, businesses can boost sales, reach a broader audience, and outshine their competitors online. A well-managed PPC campaign helps businesses get in front of the right audience at the right time, driving traffic and conversions.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a79a16 elementor-widget elementor-widget-heading\" data-id=\"0a79a16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">It\u2019s a cost-effective way to increase visibility and grow a customer base quickly.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db3b456 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"db3b456\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.randrwebsites.co.za\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Our Services IT Support Contact Our Services Social Media management About &#8211; Copy What is Social Media Management What makes a Website good Why Hire a Graphic Designer X What is PPC and Google Ads? Google Ads is an online advertising platform where businesses can display ads on Google search results and other Google-affiliated&hellip; <a class=\"more-link\" href=\"https:\/\/www.randrwebsites.co.za\/?page_id=24\">Continue reading <span class=\"screen-reader-text\">What is PPC and Google Ads?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is PPC and Google Ads? - R AND R WEBSITE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.randrwebsites.co.za\/?page_id=24\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is PPC and Google Ads? - R AND R WEBSITE\" \/>\n<meta property=\"og:description\" content=\"Home Our Services IT Support Contact Our Services Social Media management About &#8211; Copy What is Social Media Management What makes a Website good Why Hire a Graphic Designer X What is PPC and Google Ads? 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